THE THINKING
BEHIND THE ENERGY.

A clear path from interest to action

The supplied growth audit informed the program pages, location-first navigation, first-visit guidance, an on-site Arketa purchase area, short inquiry form, and the distinction between a booking click and a confirmed booking.

The visual system uses WayMore’s orange (#FB6519), gold (#FFC114), existing logo, warm neutrals, dark editorial sections, condensed headlines, and generous spacing. The navigation and location data can expand when additional gyms are confirmed.

Motion and program photography

The program images are generated campaign concepts with fictional people, using the gym’s rooms as visual references. They illustrate personal coaching, group classes, and sled training; they are not photographs of actual members. The coaching image was retained at the owner’s request, with different people used for the other two programs. The centered athlete behind the gym-energy section is also generated campaign imagery.

Scroll motion introduces each section and the three coaching principles. Review cards rotate only while visible and pause for reading or keyboard focus. Reduced-motion preferences keep content still. The reviews are attributed excerpts checked against Google on October 1, 2026. The continuous right-to-left review loop is active; live review syncing requires the owner-authorized integration described in INTEGRATIONS.txt.

HYROX training page

The HYROX landing page uses original campaign scenes based on photographs of WayMore’s orange-wall training room and blue WAYMORE mural. Its three fictional athletes are distinct from the earlier program imagery. Both images have a muted, grainy film treatment; they are generated interpretations of the real space, not documentary photographs of members. The page includes a keyboard-accessible eight-station explorer, training-goal selector, and links to the existing inquiry and schedule flows.

The official HYROX race guide supplied the station order and standard distances. HYROX US and TrainingPeaks informed race energy and the combined strength/endurance explanation. Research checked October 2, 2026. No new affiliation, session time, price, certification, or result is asserted.

Research influences

Third Space informed prominent location and facility discovery. Equinox informed the distinction between program options and coaching benefits. Barry’s informed the reassurance and guidance for first-time visitors. The finished composition and copy were designed specifically for WayMore.

Photography and video

The four-image hero carousel contains AI-generated campaign concept imagery with fictional participants. The original battle-rope photograph uses an imagined gym. The three additional scenes reference photographs of WayMore’s orange-wall training floor, painted mural, and mirrored group studio. They are generated interpretations of those spaces, not photographs of actual classes or members. Generation prompts are included in the source package. Google photographs were collected from WayMore’s “By owner” business gallery. The social preview includes material from @waymorefit. Social imagery is a curated preview, not a live API feed.

Facility stills and the embedded film are from “Clarkstown Welcomes WayMore Fitness to New City,” by the Town of Clarkstown. Confirm publication permissions for sourced media before the business launch. The membership app section uses a generated floating-phone presentation based on WayMore’s published welcome-screen artwork from its Google Play listing. The device is shown complete, with a transparent background and restored lower edge. Download badges are the official artwork from Apple’s App Store Marketing Tools and Google’s Partner Marketing Hub.

The faded New City street map uses OpenStreetMap, with visible contributor attribution.

Apple, the Apple logo, and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. Google Play and the Google Play logo are trademarks of Google LLC.

Verified business details

Address, phone, and the displayed rating were observed on WayMore’s Google profile on October 1, 2026. The 5.0 rating and 33 reviews are a dated profile snapshot; the profile includes earlier business history. Five selected review excerpts are attributed on the homepage, with a link to the Google profile. No membership prices, coach credentials, new locations, or performance claims have been invented.

Working now

Responsive navigation; six core pages; live Arketa schedule and embedded purchase area with direct fallbacks; program filtering; three-step program finder; first-visit inquiry with email-draft handoff; automated dumbbell chat guide; click-to-play video; continuous social carousel with arrow controls, keyboard focus, and reduced-motion support; map loading; phone, email, app, and directions links.

On-site purchasing

Arketa officially supports embedding buy pages. The purchase page embeds the existing WayMore pricing page so purchase information is handled directly by Arketa. The public API reference inspected October 1, 2026 lists purchase retrieval, but no purchase-creation endpoint. A separate custom payment-and-membership sync requires a supported Arketa integration agreement and a full renewal/refund design; it has not been assumed or simulated here. Payment completion still needs an owner-led checkout test.

Connect for launch

Set the approved lead endpoint in config.js after testing CRM delivery and confirmation handling. Connect an authorized Instagram service to the feed endpoint contract in INTEGRATIONS.txt. Replace preview social cards as desired, approve the final media and privacy text, and verify membership terms, staffed hours, and offer eligibility with the owners.

Analytics events are emitted locally as named CustomEvents without contact data. A booking click is never labeled as a completed booking. A production analytics adapter can subscribe after consent handling and the business’s tracking property are approved.